The premier network for CPG visionaries
The Angel Group is a private community of investors, thought leaders and industry experts who provide capital and strategic partnership to CPG’s most promising emerging brands.
Portfolio Spotlight
Poppi
Since our investment in 2021, Poppi has transformed its business, exceeded growth projections and become one of the most visible and valuable brands in the CPG industry.
Highlights
Projected to achieve $200M in annual sales in 2023
Sold over $2.6M in 48 hours during Amazon Prime Day
Portfolio of Brands
Supercharge Your Brand
Our distinguished member network is comprised of industry professionals who have invested in and helped to build some of CPGs fastest growing brands.
We’re motivated to invest in exceptional founders of early stage brands and leverage our industry expertise and expansive network to provide substantial advantages for your brand, including:
Seed capital from our community of accredited angel investors.
Ongoing fundraising support and access to external networks of seed and growth stage investors.
Community-aggregated support on critical topic areas for growing brands including; retail planning and execution, product strategy, finance, operations, customer acquisition and promotional strategies.
Connectivity and advantaged introductions to retail buyers and distributors, and exceptional suppliers and service providers.
Coordinated introductions to category-specific counsel.
Strategic growth planning and exit mapping from leading Venture Capital and M&A professionals.
Criteria & Selectivity
In-market brands who are outperforming velocity expectations.
Mass market products concepts with a higher likelihood to be distributed and consumed across broad user groups and channels of distribution.
Specifically, we value products that are ‘passion-fueled’ and have a higher propensity to be consumed, replenished and talked about more frequently (such as snacks and beverages).
Realistic path to $50M+ in annual revenue with limited SKU and product line proliferation.
Strong unit economics and accelerated path to profitability.
“Ace card” advantages to seize market opportunity.
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01.
Submit Opportunity
Submit an application and provide key investor materials for review.
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02.
Review & Selection
Meet with our Managing Partners over introductory calls.
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03.
Present Virtually
Meet and present to members and category experts over a 1 hour Zoom pitch.
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04.
Follow-up & Diligence
Coordinated follow-up calls with interested investors. Members collaborate in diligence and invest individually.
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05.
Secure Capital
Investors finalize commitments, sign agreements and transfer funds.
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06.
Total Timeframe
From the date of your pitch, the average time to secure investments is about 3-4 weeks.
Membership Inquiries
Plug Into One of CPGs Most Influential Communities
The Angel Group is a private community of members who invest in early stage CPG brands alongside industry experts and benefit from a rich ecosystem of camaraderie and connection thru virtual and in-person events.
We believe strongly in preserving the communal nature of our group by meeting and vetting each prospective member before extending an invitation to join The Angel Group.
To join our waitlist, please fill out this form and a member of our team will reach out to meet you.
